Dr Brenda Lobb

After gaining her PhD in the experimental analysis of behaviour from The University of Auckland, Brenda established her own company and worked for many years as an industrial psychological scientist, systems analyst, writer, software developer and publisher in diverse private and public sector organisations in New Zealand and internationally.

Returning to The University of Auckland, she established and directed multidisciplinary teaching, professional and research programmes in ergonomics/human factors and industrial, work and organisational psychology.

A Senior Lecturer in the School of Psychology, Brenda has fifteen years’ experience in developing, teaching and conducting research with the ultimate goal of helping organisations achieve their objectives. Brenda is an expert in evaluating current organisational capability against best practice, explicitly aligning tasks at all levels with strategic objectives, and ensuring interventions are targeted effectively.

Brenda is acknowledged as an excellent communicator, writer and teacher across business, academic, technological domains. She has published research on many aspects of human behaviour, and has served on editorial boards and as a reviewer for many international scientific journals, conferences and commercial and government research projects. Her former students are now working in commercial, governmental and educational settings worldwide.